Website Speed Test

What is a Website Speed Test?

A website speed test is conducted for website admins to check how quickly their website loads for users. Specifically, website speed tests usually measure a page’s speed to check how long it takes for its content to load.

How can a Website Speed Test be Conducted?

There are many online tools that can be used to conduct a website speed test. These tools include Pingdom, Google PageSpeed Insights, WebPageTest, GTMetrix, KeyCDN Website Speed Test, DareBoost, Web Page Analyzer, YSlow, Chrome DevTools, Site Relic, dotcom-monitor, and New Relic. The most important rule in choosing a website speed test tool is to choose one and stick with it. As each tool has different metrics.

A prominent website speed test tool should provide features including the ability to filter by file size, load times, and load order. The chosen tool should also store the tests performed so the tester can ensure the ability to keep track of their website’s improvements over time.

How to Increase Website Speed?

The first step to enhancing website performance and speed is investing in a content delivery network (CDN). A CDN distributes a website’s content to various web servers across numerous geographic locations. There are various other ways to increase website speed including optimizing image size, reducing redirects, reducing the amount of plugins, and minimizing the JavaScript and CSS files.

Why is Website Speed important?

The negative impact that is a result of solely a one-second delay in page load time results in fewer page views, a decrease in customer satisfaction, and loss in conversions. Therefore, the positive impact of improving website speed will materialize instantaneously. If a website takes longer than three seconds to load, it loses almost half of its visitors before they even reach the homepage. According to a survey by Walmart, by increasing their website speed there was an immediate improvement in conversions and revenue. See Image below:

A website with fast page loading speed ranks higher in the Search Engine Results Page (SERP), attracting more visitors. This is because Google’s algorithms consider a website’s page load speed. Thus, improving a page’s load speed improves various elements that all lead to a better conversion rate and incremental revenue.

Bisan ERP is a cloud-based system that has all internet and intranet functionalities. Regardless of the internet speed, Bisan ERP is fully optimized to run and deliver. The main screen is designed to clearly differentiate the application from the browser. The system is accessible from any internet connection, providing high data security.